With the start of a new year comes a world of possibilities for your business. Here is one sure thing: your telephone will remain a critical communication tool.
People might be finding your business in lots of new ways, from social media to mobile searches. But regardless of how they discover you, the majority of prospects still call before making that final decision to do business with you.
With all of those people calling, it is inevitable that some of them will be placed on hold. That is a critical moment that can make or break a deal. Offer them silence on hold, and many will abandon the call within a minute. And most of them will not call back. They will simply move to the next business on their list.
You can prevent that with custom on-hold messages from Hold for Less. Eighty-four percent of callers say they prefer to hear relevant content while placed on hold. This is the perfect opportunity for you to separate your business for the competition in callers’ minds.
Well-crafted on-hold messages accurately reflect your brand. At Hold for Less, we can use a script you provide to produce your custom messages. Or we will help you identify key topics for your message, and then our scriptwriters can take it from there. Either way, the end result is targeted marketing messages that deliver results.
If you are not utilizing on-hold messages to grow your business, then 2014 is the perfect time to start. If you are using on-hold messages, when was the last time you updated your message? Now is the perfect time for you to update your band on hold.
Now is the time to plot your course for success in 2014. Don’t delay. If on-hold messages are part of that plan, contact Hold for Less today!