Your small business is unique. It has its own special look, its own feel, and even its own sound. Did you know that creating that special sound can get you in big trouble if it’s not done the right way.
BMI recently filed lawsuits against 12 bars and restaurants across the country for not paying the proper licensing fees for music performed in their establishments. In the lawsuit, BMI is seeking damages of up to $150,000 for each violation. That could add up to bankruptcy for many small business owners.
It doesn’t matter whether the music comes from a live band, a jukebox, or your favorite CDs. And playing the radio is not a viable option, either. Not only are you violating the copyright laws, you also risk letting customers hear a competitors ad inside your business.
Did you know the same rules apply to them music you play on your telephone systems when you place someone on hold?
Not only can playing CDs or the radio through your telephone’s hold button get you in a lot of trouble, it really costs you a prime marketing opportunity with some of your hottest prospects. After all, the people you place on hold are the ones interested enough in your products and services to call you for more information.
A custom on-hold message from Hold for Less is a great way to keep those callers engaged, and to keep you out of trouble.
We have a vast library of royalty-free music options for your on-hold message. You can choose from a variety of genres that are sure to match the personality of your business. You can even hear samples before you decide. And when you buy your music at Hold for Less, you pay one low price with no annual fees attached.
Combine that royalty-free music with a custom marketing script for the perfect on-hold messages for your business. Contact us today to learn how to get started.